We are a design-led architecture firm.

    Not every firm has design as its primary concentration, and not every one that does can boast a range of projects as wide and varied as ours.

    Some firms are process oriented, favoring the technical and procedural parts of a project. They may design but their strength is in execution. They are often architects of record and work with design partners.

    Some firms are ideologically oriented. Projects they produce fall into a consistent portfolio of similar projects. They are working on and refining a set of ideas that are about their interests. We all know a few ideological architects.

    We like to invent something different for each project. The result is a body of work that has a point of view, but not a fixed set of forms.

    Harley-Davidson is different from The Glass House, which is different from Disney, which in turn is quite different from an Expo Pavilion and so on. Projects for these different clients are, understandably, different.

    The idea that a client deserves a building or interior or exhibition or urban design that is uniquely theirs is a common notion. But the idea that these projects should be based on their identity is an approach we have pioneered.

    We call it “The Architecture of Identity”.