The love of writing pales when compared to the love of being written about! It's not simply the ego boost one gets begin memorialized in print, but the chance to see one's work and words reinterpreted by others.
Published work seems like the best marketing an architect could imagine to attract new projects, but more important is the confidence it gives the clients we already work with.
Public approbation reinforces the bond we have with those we value the most...today's client.